Marketing services and internal market analysis. Competitive intelligence (price, services, etc.)
The main purpose of marketing research is obtaining information on the main trends of markets and industries, customers, suppliers, and competitors, to make justified and effective decisions. The results of market research are meant to solve the problems of b2c and b2b kind.
Purposes for Market Research Could Be the Following:
- New market developing
- Diversification
- Search for partners, suppliers, investors
- Data collection for the preparation of investment projects, business plan, development strategy
Major Directions of the Research:
- Consumer analysis
- Competitive intelligence
- Analysis of the goods and / or services
Approximate Scheme of the Report on Market Research
- Research summary
- Key market trends
- Competitive landscape
- Main consumers
- Suppliers
